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Pall Mall AMBER 10
$8.00
SOLD OUT!!!
10 packs 100 Filtered SMall Box. (Tar 4mg Nicotine 0.4mg). Made in Europe.
Pall Mall are a brand
of
produced by R. J. Reynolds Tobacco Company in Winston-Salem North Carolina.
History
Pall Mall brand were introduced in 1899 by the Butler & Butler Company in an attempt to cater to the upper class with the first "premium" cigarette.
In 1907 Pall Mall was acquiRed by American Tobacco with the sale
of
Butler & Butler. Their new owners who used the premium brand to test out new innovations in cigarette design with the "king-size" (now the standard size for at 85mm) then a new way
of
stuffing the tobacco that was supposed to make the easier on the throat.
Pall Malls reached the height
of
their popularity in 1960 when they were the number One brand
of
in America. The gambles in design had paid
of
f and so the company introduced "longs" or 100mm (again creating a standard this time for long ).
In 1994 when Pall Mall was purchased by Brown & Williamson Tobacco Corporation they had fallen behind in design remaining One
of
the only cigarette brands to remain Filterless. Finally in 2001 the new Filtered Pall Malls were introduced catching up with the industry that was shaped by their innovation. Brown & Williamson merged with R. J. Reynolds Tobacco Company on July 30 2004 with the surviving company taking the name R. J. Reynolds Tobacco Company. R. J. Reynolds continues to make unFiltered and Filtered styles
of
Pall Mall for the U.S. market emphasizing the latter. British American Tobacco makes and sells Pall Mall outside the U.S.
Logo
The famous Pall Mall logo has large art nouveau lettering spelling out "Pall Mall" on the top front
of
the pack. On the face is a white coat
of
arms on the front and back
of
the pack. Showing two regal lions pawing the sides and a knight's helmet on top the inside
of
the shield reads "Per Aspera Ad Astra" or "Through Difficulty to the Stars". There is a banner underneath the shield that holds a much More famous latin phrase "In Hoc Signo Vinces" or "In this sign you will conquer". The phrase was the One that appeaRed in a vision to St. Constantine before the Battle
of
Milvian Bridge where he was greatly outnumbeRed. God instructed St. Constantine to put the cross on all the shields
of
his men. The next day St. Constantine was in Rome victorious paving the way for the Edict
of
Milan. The famous Pall Mall slogan "Wherever Particular People Congregate" appears beneath the coat
of
arms.
Cultural references
Kurt Vonnegut a Pall Mall smoker himself uses the brand in several
of
his novels. He has been quoted as saying that they are "a classy way to commit suicide."
Super Long Pall Mall are the brand favoRed by Daisuke Jigen from the anime Lupin III.
Stephen King uses Pall Mall in many
of
his works.
Pronunciation
In television advertising in the mid fifties live announcers pronounced the brand's name as "Pell Mell" while the package clearly says "Pall Mall". With the dissipation
of
cigarette advertising first with bans on radio then television the pronunciation has found a decidedly generational tOne. Those who lived in the era
of
the audible advertisements pronouce the "Pell Mell" while those who have only the visual title to refer to
of
ten use the increasingly More common phOnetic "Pall Mall".