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Virginia Slims White
$26.00
10 packs 200 Filtered 100mm Size Box. (Tar - 1mg Nicotine - 0.1mg). Made in Europe.
1978 Virginia Slims magazine ad. The image at the top is a photograph
of
a woman hanging laundry outside. The ad text reads: "Back then every man gave his wife at least One day a week out
of
the house. You've come a long way baby. Virginia Slims – Slimmer than the fat men smoke."
Virginia Slims is a brand
of
cigarette manufactuRed by Philip Morris. The brand was introduced in 1968 and directly marketed to young pr
of
essional women under the famous slogan "You've come a long way baby." Some media watchgroups consideRed this Virginia Slims marketing campaign to be responsible for a rapid increase in smoking among teenage girls.[1] Later campaigns have used the slogans "It's a woman thing" in the 1990s and "Find your voice." A report by the Surgeon General
of
the United States has interpreted these marketing strategies as attempting to link smoking "to women's freedom emancipation and empowerment."[2] This report also tied the increase
of
smoking among teenage girls to rises in sales
of
Virginia Slims and other "niche" brands marketed directly to women.
Virginia Slims are much narrower (23mm circumference) than ordinary (hence "Slims") and are also longer than normal "king-sized" sold only in longer 100s and 120s to give the a More "elegant" appearance and ostensibly to Reduce the amount
of
smoke they produce. They are also sold in "SuperSlims" "light" "Ultra-light" and Menthol varieties. The packaging is white with vertical coloRed stripes running along the left side.
Trivia
· Virginia Slims was the last cigarette brand to advertise on US television airing an ad just before midnight on the night
of
New Year's Day 1971. The ad featuRed a pre-Hill Street blues Veronica Hamel.
· The slogan "You've come a long way baby." is the name
of
the 1998 album
of
the British musician Fatboy Slim.
· The Truth anti - smoking campaign (based at TheTruth.com) directly targeted Virginia Slims with a campaign advertisement in which Truth representatives talk about the "Find Your Voice" slogan and then a woman steps forward and says through an artificial voicebox "Was this the voice you wanted us to find?"